About JF

15002456_10209696907353057_5006742784350733828_oJovana Filipovic is fashion designer and fashion illustrator from Macedonia. She started her brand “Jovana Filipovic”  in 2010 when she graduated from Accademia Italiana, and within the past several years she has already established herself as innovative and authentic designer. She stood out from the emerging fashion designers in Macedonia, receiving acclaim not only for her designs, but also for her boisterous talent and innovative method of work. Guided by the rule less is more, Jovana Filipovic tend to portray and emphasize the beauty of simplicity and pureness. Using high quality, natural fabrics, she always insists in creating comfortable and fashionably-designed clothes that are clean, minimalistic.

o In 2010 she was chosen as one of three best students on Accademia Italiana, and got the chance to present her graduation collection in Florence, Italy.

o In 2012, she won the “Spark of Inspiration – Pelisterka Bottle Fashion Contest” . Аward for best fashion – graphic bottle design, and therefore received a grant and sponsorship for the collection for AW 2012/2013.

o Same year she collaborated with the Spanish jewellery company Aristocrazy , located in Madrid, which collection was presented in Madrid Fashion Week in October, 2012.

o In the last seven years she presented her collections on Fashion Weekend Skopje, Belgrade Fashion Week, Design Week in Skopje.

o In October, 2014, she won the award for best fashion collection, on the 10th edition of Fashion Weekend Skopje. Her designs are already recognizable in domestic and international markets – Switzerland, Berlin, Serbia and Macedonia. Last year she opened her fashion studio in Skopje, Macedonia

o On April 2nd until April 9th, Jovana Filipovic presented the new collection for AW 2015/2016 on the BE NEXT Showroom in Paris, during Paris Fashion Week and on Shanghai Fashion Week as part of Alter Showroom Shanghai.

Image 044The brand JOVANA FILIPOVIC is a contemporary ready-to-wear label, established by the designer Jovana Filipovic in 2010.It focuses on creating an unique, wearable garments made from carefully selected, high quality, natural fabrics. The uniqueness of the brand and each collection is characterised by purism and raw elegance.

Minimalist cuts and colors, clean lines and silhouettes, creating looks that are not only fresh and exciting, but also comfortable and feminine. The brand offers a wide range of casual chic and formal wear clothing pieces, which are most commonly complemented with some handmade detail that makes the garment even more unique.

Jovana Filipovic collections in limited quantities are available for customers, both domestically and internationally. Check our collections:

Resort 2016
Fall/Winter 2015
o Fall/Winter 2014
Spring/Summer 2014
Fall/Winter 2013